A clearer appeal starts with knowing what belongs in the letter.
Use the Guide to Building Your Appeal to shape the message and gather what you need. Then use the Year-End Appeal Builder inside AMPO Flow to bring those pieces together.
The guide and Appeal Builder are available at no charge. Printing and mailing are separate.
A seven-page printable workbook to shape the message and gather everything the Builder needs.
Available at no charge. The guide opens as soon as you submit.
Before you draft the full letter, get clear on:
Name the part of the need this appeal asks donors to help address.
Show the work, and the change it makes possible.
Connect generosity to a meaningful, supportable outcome.
Community Problem Organization Solution Donor’s Role
These three questions give the appeal a clear foundation and help you decide what belongs in the message.
The guide and the Appeal Builder are designed to work together.
The Guide to Building Your Appeal helps you think through who will receive the appeal, the community problem, your organization’s response, the story, the donor’s role, the ask, gift amounts, and the P.S. It also helps you gather the materials you will need before you open the Builder.
When the message and materials are ready, enter AMPO Flow, create or use your account, register your nonprofit if needed, and open the Year-End Appeal Builder. Bring the prepared pieces together into the finished appeal.
The Appeal Builder moves faster when your message and supporting materials are ready. Bring:
The guide includes the complete readiness checklist so you can prepare once, then move through the Builder without stopping to hunt for files.
Use the guide to clarify the message and gather your appeal materials.
Create or use your account and register your nonprofit if needed.
Use the prepared message and materials to assemble the appeal.
Confirm the message, giving information, and organization details before finalizing the appeal.
A year-end appeal is one part of Annual Needs Fundraising. AMPO’s system helps organizations Name the Need, Map the Giving Base, Activate the Message, and Lead the System so donor-supported revenue is connected to a larger plan.
Use the Builder to move the appeal in front of you forward. When the work raises a bigger question about the funding need, donor audience, board role, stewardship, or follow-through, AMPO has additional learning, tools, and implementation support for the larger system.
Sometimes the next question is bigger than the appeal. If you are working through the funding need, donor audience, board role, stewardship, or what should happen after the gift, ask.
Use the guide to get the message clear, then bring the finished pieces into AMPO Flow.
